Ensuring that visitors have a good experience of your ecommerce website is key to online success. This experience will greatly impact on both a decision to buy from you and a visitors perception of your brand.

More and more consumers are choosing to buy their products from the internet and as a result retailers must focus the same level of attention on their ecommerce website as they would their high street stores.

A recent poll conducted by technology provider RightNow and the Loudhouse organisation found that 72% of people who shop on the internet believed that a good online user experience would be the second highest influencing factor when deciding where to buy a product.

Enabling your customers to easily find the product they want through simple and logical navigation of your website is obviously crucial but it is also highly worthwhile to display associated promotions and incentives alongside your products to increase conversion values. Without the personal interaction that occurs in the store it is important that users feel that you are informing them prior to purchase and supporting them throughout the entire sales process.

If a user doesn’t find what they are looking for early on in their visit to your website they will leave and look elsewhere online. This will drive consumers to your competitors and mean that users leave your website with a negative image of your brand.

To find out how Motive could improve the online experience of your brand, get in touch with our E-commerce Team.

Tags: e-commerce website, User Experience

This entry was posted on Wednesday, July 16th, 2008 at 9:07 am and is filed under User Experience. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.