Product bundling is a very effective e-commerce marketing strategy which allows you to sell a number of products together thus creating additional sales and maximising the potential of your cross selling and up selling opportunities.

Bundling allows the retailer to heavily affect the choices customers make whilst browsing their e-commerce website. Traditionally whilst shopping in stores customers effectively created their own bundles, making their own decisions of what products to buy. Bundles allow the retailer to make this decision for the consumer to ensure an end result that benefits both the customer and seller alike.

Bundles are a much more effective method of persuading customers to make further purchases by highlighting the benefits of buying one product with another. For example, if someone was buying a digital camera they may not think to also buy a case, memory card etc. Bundles quickly highlight that these products compliment each other which along with a discounted total price encourages the customer to make a group purchase

Bundles are easy to change and adapt to suit whatever requirements the retailers has at that time. Enabling vendors to promote different products at different times and maximise the revenue from their online sales.

A good example of our bundles feature in action can be seen on the website of one of our e-commerce clients, Jessops:

www.jessops.com