In amongst all the doom and gloom of the current financial crisis there is some good news for retailers as we head into the Christmas period.
Research suggests that e-commerce sales will not be too harshly affected by the credit crunch as consumers turn to online stores instead of their offline counterparts.
Consumers are showing no signs of reducing their online spend this Christmas and a recent report from Verdict Research predicted a 39.9% growth in online spend during the festive period.
E-commerce websites give retailers the ability to react quickly and effectively to any change in the market – new promotions and sale items can be quickly and easily edited within the site to respond successfully when needed.
Shopping comparison sites will benefit from the credit crunch as consumers look online for where to find the best priced products. Retailers should ensure that their website is offering competitive prices for those must have items this Christmas.
Along with meeting the needs of those bargain hunters surfing the web it is a good idea for retailers to explore bundling as a potential money spinner. Consumers will feel they are getting a good deal if relevant products are bundled together a discount price – this is a highly profitable way of selling your goods online.
To maximise the potential revenue of this continued online spend from consumers, retailers must ensure that their website is as easy to use as possible and customers are encouraged to proceed through the site to the checkout process. Customers need to have a pain free experience of shopping on your e-commerce site so that they feel they are avoiding the depressing world of the high street.
To find out how Motive can help you with your e-commerce strategy, please get in touch with our E–commerce Team.
Tags: Christmas, credit crunch, E-commerce websites
This entry was posted
on Monday, November 3rd, 2008 at 9:17 am and is filed under Christmas, E-commerce websites.
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