3D Secure Payment Technology for E-commerce Websites
Until recently, there was no easy way to validate that a purchaser on an e-commerce website is indeed the legitimate cardholder. 3D Secure technology was launched to reduce the likelihood of online fraud, by authenticating the cardholder with the card issuer at the time the transaction takes place, thus significantly reducing cardholder disputes and merchant chargeback’s.
3D Secure requires the cardholder to register their card (on the card issuers website) answering a number of security questions. The cardholder then sets up a password and secret phrase which will be used by the card issuer for every online transaction. Once signed up the cardholder uses this personalised password for every online purchase on sites with 3D Secure integration.
This technology is designed to increase consumer confidence in using credit cards online – an issue that is key to commercial success on the internet. However, retailers need to be careful about its integration into a website as not all consumers are yet aware of the technology and therefore if handled incorrectly could actually increase the risk of shopping cart abandonment.
It may be advisable to add information within the buying process to explain and reassure consumers or perhaps have a link to a page that explains exactly what 3D Secure is and the benefits it presents for people buying products online.
Despite these teething issues, the introduction of this technology is an exciting one and will protect ecommerce merchants from online fraud plus increase consumer confidence in purchasing from sites with 3D secure integration.
Tags: 3D Secure, E-commerce websites, online purchases, online security
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November 20th, 2008 at 8:55 pm
Thanks for informing me about the various ecommerce shopping carts out there.It has been very helpful to my research and here is what,I came up with over the past few days.
There are different types of ecommerce shopping cart available in the market for small as well as large businesses. Whatever business you are running, you must pick a top slot ecommerce shopping cart to boost up your online sale transactions.
The top ecommerce shopping cart for your online shop should be such that it is easily customized with your website. It must incorporate attractive design and shape to your webpages displaying the product range.
Ecommerce shopping cart provides complete business solution to all your online business websites. The main features of the top shopping carts include complete user control.
When a web designer or developer starts working on a website, he requires complete control over the whole process. So the whole process has to be user friendly. The software must be such that it is able to manage your site completely. The software must not give unnecessary problems to the user.
The software must be designed to be compatible to the changes. The designer must be able to include new innovations to his web pages. The layout design must be compatible to the site and the software must provide for these provisions. There should be a provision for products’ image uploads, change in prices, and inclusion of descriptive texts and many other things.
The most vital element that all top ecommerce shopping cart software should take note of is the security. When an online buyer wants to buy a product, he enters all his financial details in to the website. The softwares should be so designed that they provide complete protection to the buyers. The customer’s personal details should remain a secret at all times.
No third party should be able to access it.In this age and time of advanced technology, many changes are being incorporated into these ecommerce shopping carts. This helps in attracting more and more buyers to your website. Many sites are coming up with the well designed schemes to sell their shopping cart software.